For example, home service providers looking to drum up new business wouldn’t want to mail to renters, since landlords typically take care of maintenance. The biggest benefit of a full-service saturation mailing is the ability to remove certain residential addresses in addition to business addresses and PO boxes.
Remove residential addresses (like apartments, drop addresses, seasonal dwellings, and mobile homes).But there are some additional targeting options you can only get from a full-service saturation mailing. With a full-service saturation mailing, you can filter your carrier routes by median age, household size, and income – just like EDDM ®. Technically, EDDM is a type of saturation mailing, but it’s more limited than a full-service saturation mailing you could get from a direct mail company. What’s the Difference Between EDDM ® and Saturation Mailing? But the good news is there are other service options besides EDDM ®, which we’ll explore below. For example, even if you select all carrier routes with a median age range of 25-30, your pieces will still reach many individuals outside that age range.ĮDDM ® marketing isn’t the best choice for businesses offering a product or service that’s not applicable to everyone or companies looking to target very specific people. Keep in mind that you’re dealing with median numbers (the figures in the middle of a data set), so your pieces will go to some households that fall outside your desired demographics. This means you can select routes that meet the median demographics you’re targeting, rather than those that don’t. The USPS Every Door Direct Mail ® tool allows you to filter carrier routes by median age, household size, and income. Target carrier routes based on median demographics.Mail to most residents in a carrier route.Hence the name, “Every Door Direct Mail ®.” However, just because you’re mailing to every home in an EDDM ® carrier route doesn’t mean you don’t have targeting capabilities.
#EVERY DOOR DIRECT MAIL ROUTES ZIP#
You don’t need a mailing list to do an EDDM ® mailing, which means your pieces mail to every address along a carrier route (a further breakdown of a zip code). In this blog, we’ll compare the targeting capabilities of these three mailing options to help you make an informed decision about which one is best for your business. In many cases, a full-service saturation or full-service targeted campaign via a direct mail company or commercial printer is a smarter choice. Reaching the people who are most likely to respond to your ad helps you make the most of your marketing budget, so targeting is very important.ĮDDM ® mailings allow you to advertise locally without purchasing a mailing list or permit, but it has its limitations when it comes to targeting. Simply put, targeting refers to who you send your pieces to. If you’re considering Every Door Direct Mail ® as the mailing service for your next direct mail campaign, it’s important to understand who you can target.
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